What cookies we use and how to manage them
This Cookie Policy explains how Is My Mold Toxic?, operated by 12P Ventures LLC, uses cookies and similar tracking technologies when you visit ismymoldtoxic.com. This policy supplements our Privacy Policy.
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and deliver relevant advertising. Similar technologies include web beacons (pixel tags), local storage, and session storage.
We use the following categories of cookies on our Site:
| Cookie / Tool | Category | Provider | Purpose | Duration |
|---|---|---|---|---|
| Session cookies | Essential | Is My Mold Toxic? | Maintain session state, form continuity, and basic site functionality | Session |
| Security token | Essential | Is My Mold Toxic? | CSRF protection and form security | Session |
| _ga | Analytics | Google Analytics 4 (via GTM) | Distinguishes unique users; tracks sessions and pageviews | 2 years |
| _ga_[ID] | Analytics | Google Analytics 4 (via GTM) | Maintains session state for GA4 | 2 years |
| _gtm | Analytics | Google Tag Manager | Manages tag firing and consent state for all GTM tags | Session |
| _fbp | Advertising | Meta Pixel (Facebook) | Identifies browsers for ad delivery, measurement, and retargeting on Facebook and Instagram | 90 days |
| _fbc | Advertising | Meta Pixel (Facebook) | Stores click ID from Facebook ad clicks for attribution | 90 days |
| _ttp | Advertising | TikTok Pixel | Identifies browsers for TikTok ad delivery, measurement, and retargeting | 13 months |
| ttclid | Advertising | TikTok Pixel | Stores click ID from TikTok ad clicks for attribution | 7 days |
| Ringba tracking number | Call Tracking | Ringba | Dynamically inserts phone numbers to attribute calls to traffic source; tracks call duration and outcome | Session / 30 days |
| rb_session | Call Tracking | Ringba | Maintains visitor session for call attribution across page loads | 30 days |
Third-party platforms: This site is not endorsed by, affiliated with, or sponsored by Meta Platforms, Inc. (Facebook/Instagram), Google LLC, TikTok/ByteDance, or any other third-party platform. Cookies set by these platforms are governed by their own privacy policies.
Essential cookies are required for the Site to function properly. They cannot be disabled. All other cookies are optional.
Analytics, advertising, and call tracking cookies are optional. You may opt out of these without affecting core site functionality, though some personalization and ad relevance features may be reduced.
You can manage or delete cookies through your browser settings. Note that disabling certain cookies may affect your experience on this and other websites. Here are instructions for the most popular browsers:
You can also opt out of interest-based advertising directly through the advertising platforms:
Some browsers offer a "Do Not Track" (DNT) signal. Our Site does not currently respond to DNT signals because no industry standard for handling DNT has been adopted. We will update this policy if and when such a standard is established.
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. We will post any changes on this page with a revised effective date.
Contact 12P Ventures LLC:
Email: contact@ismymoldtoxic.com
Phone: (888) 751-3962